01202nas a2200205   4500000000100000000000100001008004100002260001600043653001400059653002000073653002100093653002700114653002800141653001300169100002100182245007600203300000900279490000700288520070100295       2017                            d  cSummer 201710adiscourse10aimage formation10aimage reparation10asecurity sector agency10astrategic communication10astrategy1 aIryna Lysychkina00aThe Image of Security Sector Agencies as a Strategic Communication Tool  a5-220 v163 a<p>This article highlights the corporate image as a strategic communication tool for security sector agencies. The prospects of image for a security sector agency are outlined with regard to image formation and reparation. Image formation is based on the principles of objectivity, openness, credibility and trust whilst avoiding deception and manipulation. Best practices and failures in image formation are listed from the U.S. and Ukrainian security sector agencies’ experience. The suggested guidance on image formation for security sector agencies encompasses the author’s recommendations on effective image formative discourse and the corresponding institutional policy development.</p>