Information warfare, including strategic communications, is becoming ever more crucial in defending national interests and competing globally. Therefore, organizations are increasingly employing strategic communications within the information environment to pursue the organization’s mission and goals. Unfortunately, many organizations lack strategic, structural, and environmental alignment, resulting in reduced efficiency and effectiveness of strategic communications. This article explores the current structure of many organizations defending and competing in a turbulent information environment, proposes a different configuration that balances efficiency and effectiveness, outlines the importance of innovation, and emphasizes the strategic role of leadership throughout the organization and change process.